Launch Playbook
SEO Basics
Part of SEO & Social Metadata Setup - detailed guidance for this specific area.
SEO Basics
Good SEO helps people discover your app through search engines. These fundamentals will improve your visibility and bring organic traffic to your launch.
Title Tags & Meta Descriptions
Unique title for every page
50-60 characters, include primary keyword, brand name at end
Compelling meta descriptions
150-160 characters, include call-to-action, summarize page value
Header hierarchy (H1, H2, H3)
One H1 per page, logical structure, include keywords naturally
Content Optimization
Target relevant keywords
Research what your audience searches for, focus on long-tail keywords
Create valuable content
Answer user questions, solve problems, provide unique value
Optimize images with alt text
Descriptive alt text, relevant file names, compressed images
Technical SEO
Site Structure
Performance
Local SEO (if applicable)
Google My Business profile
Complete profile with accurate business information
NAP consistency
Name, Address, Phone consistent across all platforms
Local keywords
Include location-based terms in your content
App Launcher's SEO Tools
Use App Launcher's SEO Audit tool to check your website's SEO health:
Keyword Research Tips
Free Tools
- • Google Keyword Planner
- • Google Search Console
- • Ubersuggest (limited free)
- • Answer The Public
Research Strategy
- • Start with seed keywords
- • Analyze competitor keywords
- • Focus on user intent
- • Target long-tail keywords