Launch Playbook
SEO & Social Metadata Setup
Optimize for search engines and social sharing
Proper SEO and social media metadata are crucial for discoverability and professional appearance when your app is shared. This step ensures your app looks great on search engines and social platforms.
SEO Basics
Page titles and meta descriptions unique & optimized
Each page should have a descriptive title and meta description that includes relevant keywords
Clean, readable URLs
Use descriptive URLs like /features instead of /page?id=123
Image alt tags added
All images should have descriptive alt text for accessibility and SEO
Sitemap.xml and robots.txt added
Help search engines understand and crawl your site structure
Google Search Console + Bing Webmaster Tools
Monitor your site's performance and indexing status
Social Media Metadata
Open Graph tags (title, desc, og:image)
Control how your content appears when shared on Facebook, LinkedIn, and other platforms
Twitter Card tags
Ensure your content looks great when shared on Twitter/X
Preview all URLs in validation tools
Use Meta Debugger and Twitter Card Validator to test your previews
Essential Meta Tags Template
<!-- Basic SEO -->
<title>Your App Name - Short Value Proposition</title>
<meta name="description" content="Clear description of what your app does and its key benefits">
<!-- Open Graph / Facebook -->
<meta property="og:type" content="website">
<meta property="og:url" content="https://yourapp.com/">
<meta property="og:title" content="Your App Name - Short Value Proposition">
<meta property="og:description" content="Clear description of what your app does and its key benefits">
<meta property="og:image" content="https://yourapp.com/og-image.jpg">
<meta property="og:image:width" content="1200">
<meta property="og:image:height" content="630">
<!-- Twitter -->
<meta property="twitter:card" content="summary_large_image">
<meta property="twitter:url" content="https://yourapp.com/">
<meta property="twitter:title" content="Your App Name - Short Value Proposition">
<meta property="twitter:description" content="Clear description of what your app does and its key benefits">
<meta property="twitter:image" content="https://yourapp.com/og-image.jpg">OG Image Requirements
App Launcher's OG Checker
Use App Launcher's free OG Checker tool to validate your social media previews:
Test your OG tags before launch day. Social media platforms cache previews, so fixing issues after sharing can be difficult.