Launch Playbook
Product Refinement
Part of Pre-Launch Polish - detailed guidance for this specific area.
Product Refinement Checklist
Before launching your app, it's crucial to polish every aspect of your product. This step ensures your app makes a great first impression and provides a smooth user experience from day one.
Final UI/UX Tweaks
Use feedback or recordings to identify pain points
Tools like Hotjar, LogRocket, or user testing sessions can reveal where users struggle
Fix loading states and transitions
Ensure smooth animations, skeleton screens, and proper loading indicators
Optimize button placement and sizing
Ensure CTAs are prominent and touch targets are appropriately sized
Review error messaging
Make error messages helpful, clear, and actionable
Polish Onboarding & Empty States
Create compelling welcome flow
Show value immediately - avoid lengthy tutorials unless necessary
Design empty states that encourage action
Replace blank screens with helpful illustrations and clear next steps
Add sample data or templates
Help users understand your app's value by showing it populated with examples
Accessibility & Performance
Accessibility Basics
Performance Check
Helpful Tools
User Testing
- • Hotjar for user recordings
- • UserTesting.com for feedback
- • Maze for usability testing
- • Lookback for live sessions
Performance & Accessibility
- • Google PageSpeed Insights
- • WebPageTest.org
- • WAVE accessibility checker
- • Lighthouse audits