Launch Playbook
Branding Cleanup
Part of Pre-Launch Polish - detailed guidance for this specific area.
Branding Cleanup Checklist
Your brand is the first thing users will see and remember. This checklist ensures all your brand assets are polished, consistent, and ready to make a great impression on launch day.
Logo & Visual Identity
Logo in all required sizes
Favicon (16x16, 32x32), social preview (1200x630), app icon, header logo
Vector and raster versions available
SVG for web, PNG for various sizes, AI/EPS for print if needed
Light and dark mode variations
Ensure your logo works on both light and dark backgrounds
Color Palette & Typography
Brand Colors
Primary color defined
Main brand color with hex code documented
Secondary colors chosen
2-3 supporting colors that complement your primary
Neutral grays defined
Text colors, backgrounds, borders
Typography
Primary font selected
Readable font for body text and UI
Heading font chosen
Can be same as primary or complementary
Font weights defined
Regular, medium, semibold, bold
Marketing Assets
Open Graph image designed
1200x630px image for social sharing - crucial for launch day
App Store screenshots prepared
If mobile app - showcase key features and benefits
Product demo visuals
Screenshots, mockups, or video showing your app in action
Messaging & Copy
Clear and memorable tagline
One sentence that captures your app's value proposition
Problem → Solution messaging
Clear explanation of what problem you solve and how
Feature benefits articulated
Not just what it does, but why it matters to users
App Launcher's Brand Center
Use App Launcher's Brand Center to organize and manage all your brand assets in one place: