Launch Playbook
Pre-Launch Polish
Perfect your product before launch
Before launching your app, it's crucial to polish every aspect of your product and brand. This step ensures your app makes a great first impression and provides a smooth user experience from day one.
Product Refinement
Final UI/UX tweaks
Use feedback or Hotjar-style recordings if possible to identify pain points
Polish onboarding/empty states
Ensure new users understand your app's value immediately
Add helpful tooltips and microcopy
Guide users through complex features with clear, helpful text
Light/dark mode considerations
Ensure your app looks great in both light and dark themes
Accessibility check (basic a11y passes)
Ensure your app is usable by people with disabilities
Branding Cleanup
Logo in all sizes
Favicon, social preview, AppIcon - ensure crisp rendering at all sizes
Brand colors refined
Consistent palette + hex codes documented
Font pairing optimized
Choose fonts that work well together and reflect your brand
OG Image designed
1200x630px image for social sharing - this is crucial for launch day
Clear and memorable tagline/slogan
One sentence that captures your app's value proposition
App Store / Google Play screenshots
If mobile - showcase your app's key features
Copywriting: features, benefits, problem → solution
Clear messaging that resonates with your target audience
App Launcher Tools
App Launcher's Brand Center helps you organize and manage all your brand assets in one place: