Launch Playbook
Setup & Tracking
Part of Launch Preparation - detailed guidance for this specific area.
Setup & Tracking
Proper tracking and monitoring setup is essential for understanding your launch performance and making data-driven decisions. Set these up before launch day to capture all the important metrics.
Analytics & Monitoring
Google Analytics 4 configured
Track visitors, page views, conversions, and user behavior
Goal/conversion tracking setup
Track signups, downloads, purchases, or other key actions
UTM parameter strategy
Track traffic sources from social media, emails, and campaigns
Heat mapping tool (optional)
Hotjar, Crazy Egg, or similar to understand user behavior
Technical Monitoring
Uptime monitoring
UptimeRobot, Pingdom, or similar to track site availability
Error tracking & logging
Sentry, Rollbar, or CloudWatch to catch issues early
Performance monitoring
Track page load times, database performance, API response times
Alert notifications setup
Email/Slack alerts for downtime, errors, or performance issues
Social Media & Campaign Tracking
Social Media Setup
Campaign Tracking
Key Metrics to Track
Traffic Metrics
- • Unique visitors
- • Page views
- • Traffic sources
- • Bounce rate
- • Session duration
Conversion Metrics
- • Signups/registrations
- • Downloads/installs
- • Trial conversions
- • Email subscribers
- • Conversion rates
Engagement Metrics
- • Social media shares
- • Comments/feedback
- • Email open rates
- • User retention
- • Feature usage
App Launcher's Analytics
Use App Launcher's Analytics dashboard to track your launch performance:
Quick Setup Priority Order
Google Analytics 4
Essential for tracking visitors and behavior
Uptime Monitoring
Catch downtime issues immediately
Conversion Goals
Track signups, downloads, or key actions
UTM Campaign Setup
Track which marketing efforts work best