Launch Playbook
Launch Assets
Part of Launch Preparation - detailed guidance for this specific area.
Launch Assets
Having all your visual assets, copy, and marketing materials ready before launch day ensures a smooth and professional launch experience. This checklist covers everything you'll need.
Visual Assets
App logo in all sizes
512x512, 256x256, 128x128, 64x64, 32x32, 16x16 pixels
Product screenshots/mockups
High-quality images showing key features and interface
Open Graph image (1200x630px)
For social media sharing - crucial for viral sharing
Profile pictures for social accounts
Twitter, LinkedIn, Product Hunt, etc.
Product demo video/GIF
Short demo showing core functionality
Copy & Messaging
Core Messaging
Platform-Specific Copy
Social Media Kit
Platform-specific post templates
Twitter threads, LinkedIn posts, Instagram stories
Hashtag strategy
Relevant hashtags for each platform, mix of popular and niche
Creator outreach templates
Email templates for reaching out to influencers and creators
Launch day announcement sequence
Pre-planned posts for announcement, updates, and follow-ups
Press & Media Kit
Press release template
Professional announcement for media outlets
Company/founder bio
Professional bios in multiple lengths (50, 100, 200 words)
High-resolution images
Product shots, team photos, founder headshots
Fact sheet/key statistics
Company founding date, team size, key metrics, awards
Email Campaign Assets
Launch Sequence
Email Design
App Launcher's Launch Center
Use App Launcher's Launch Center to organize and manage all your launch assets:
Asset Organization Tips
File Naming Convention
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Use consistent naming:
appname_logo_512x512.png - • Include dimensions in filename
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Version control:
_v1,_v2,_final -
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Use platform prefixes:
ph_,twitter_
Storage & Backup
- • Cloud storage (Google Drive, Dropbox)
- • Multiple backup locations
- • Share folders with team members
- • Create a master asset checklist