Launch Playbook
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Launch Preparation
Get everything ready for launch day
Prepare all the necessary tools, assets, and tracking systems before your launch day. This step ensures everything is ready to go live.
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Setup & Tracking
Google Analytics (or Plausible/Umami)
Track visitors, conversions, and user behavior
Feature flags (for stealth/beta if needed)
Control feature rollouts and A/B testing
Stripe or Paddle ready (if paid)
Payment processing configured and tested
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Launch Assets
Product Hunt thumbnail (240x240)
Eye-catching logo/icon for your PH listing
Product Hunt gallery images
Screenshots showing key features and benefits
1-minute demo video
Quick walkthrough of your app's main features
Launch tweet/thread and Reddit post
Pre-written social media content ready to publish
Blog announcement draft
Detailed post about your launch and app features
Email newsletter copy
Announcement email for your subscriber list
App Launcher Launch Center
App Launcher's Launch Center helps you organize and track your launch preparation:
Store all your launch assets in one place
Track your launch checklist progress
Analytics dashboard to monitor launch performance