Launch Playbook
Product Hunt Launch
Part of Launch Day Strategy - detailed guidance for this specific area.
Product Hunt Launch
Product Hunt is one of the most effective platforms for launching tech products. A successful Product Hunt launch can bring thousands of visitors, valuable feedback, and credibility to your app.
Pre-Launch Preparation (2-3 weeks before)
Create Product Hunt profile
Complete maker profile with bio, photo, and social links
Schedule launch 2 weeks in advance
Avoid Fridays, weekends, and holidays - Tuesday-Thursday work best
Build your hunter/supporter network
Reach out to friends, colleagues, and industry contacts
Create compelling product assets
Logo, gallery images, GIF demo, product description
Launch Day Assets
Required Assets
Optional Enhancements
Launch Day Timeline (Pacific Time)
Product Goes Live
Your product appears on Product Hunt. Time to start promotion!
Early Bird Push
Notify close network, post maker comment, share on social media
Morning Rush
Email campaigns, LinkedIn posts, Slack communities
Afternoon Boost
Broader outreach, respond to comments, update progress
Final Push
Last chance outreach, thank supporters, celebrate
Promotion Strategy
Personal Network
- • Friends & family
- • Colleagues & coworkers
- • Industry contacts
- • LinkedIn connections
- • Twitter followers
Communities
- • Slack communities
- • Discord servers
- • Reddit communities
- • Facebook groups
- • Industry forums
Content & Media
- • Email newsletters
- • Blog announcement
- • YouTube videos
- • Podcast mentions
- • Press outreach
Engagement Best Practices
Respond to every comment
Engage authentically, answer questions, and thank supporters
Post thoughtful maker comments
Share your story, behind-the-scenes insights, and future plans
Share progress updates
Keep momentum with milestone celebrations and vote counts
Cross-promote on social media
Share updates throughout the day with your Product Hunt link
Launch Day Checklist
Post-Launch Follow-up
Thank your supporters
Send personal thanks to top supporters and engaged commenters
Analyze results and feedback
Review traffic, conversions, comments, and feature requests
Leverage the Product Hunt badge
Add "Featured on Product Hunt" badge to your website and marketing
Plan your next launch
Document lessons learned and start planning your next product launch