Launch Playbook
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Forums & Community Outreach
Build relationships and get feedback
Building relationships in developer and startup communities before your launch creates valuable goodwill and authentic engagement when you do announce your product.
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Community Engagement Strategy
Engage in communities before launch
Build goodwill by being helpful and authentic
Ask for feedback rather than pitching
People are more receptive to helping than being sold to
Key Communities to Engage With
Discord servers (WIP, Buildspace)
Reddit (r/Entrepreneur, r/SaaS, r/startups)
LinkedIn startup groups
Industry-specific forums
Engagement Best Practices
Be Genuine
Share your journey, challenges, and learnings authentically
Add Value First
Answer questions, share insights, and help others before promoting
Build Relationships
Connect with individuals, not just audiences. Personal connections matter